March 17, 2026

BLUE introduces 2 new patterns, Moirē and Sway.

 

Moirē: Bend the fabric of reality.
Sway: Gilded Fibers.

 

October 1, 2025

BLUE introduces 2 new patterns, Dune Row and Jackpot.

 

Dune Row: Grass-woven, finely tailored.
Jackpot: Structured glamour, high stakes style.

 

March 17, 2025

BLUE introduces 9 new patterns, Awaken, Cloth, Dune, Emerge, Forest, Highline, Ritz, Rock, and Rock Ledge.

 

Awaken: Rhythm & flow.
Cloth: SUbdued beauty with a twist.
Dune: Grass-woven, earth-grounded.
Emerge: Utterly cool & completely immersive.
Forest: Rootes in nature.
Highline: Bold stripes, timeless edge.
Ritz: Elegance meets opulence.
Rock: Strong texture, effortless style.
Rock Ledge: Sculpted & edgy.